The Mongrel grilled Lindsey Hoad, BT Financial’s Group Senior Manager, Consumer Marketing Strategy and Channel Development and asked her to retrace her steps in implementing the finance brand’s first major content strategy, GetMoving.
On October 18, 2016 / By Yvette Chegwidden
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Next year is nearly here – again – so what trends are coming down the pipeline? Cross our palms with silver as we gaze into our crystal ball, or at least find out what the pundits, including ours, are saying.
On October 13, 2016 / By Yvette Chegwidden
The BBC and soccer website have swept the pool when it comes to most shared articles on social media this year. Here’s how these two very different brands have built their social media empires.
On October 11, 2016 / By Nicole Thomas
We’ve compiled the Top 10 Australian general insurers based on their social media presence to bring you this infographic about how general insurance brands are using social media.
On October 6, 2016 / By Andrew Frith
Interconnectivity has enormous implications for the banking end of town, and opportunities that could deliver greater security and bigger profits.
On October 4, 2016 / By Gillian Samuel
What is the magic viral content formula every publisher, brand or otherwise, wants to know? The Dubs Dalia Dakkak has the answer.
On September 29, 2016 / By Dalia Dakkak
Investors in the FinTech market believe there is growing demand for new finance technology, moving away from traditional banking and creating new user habits.
On September 27, 2016 / By Annabel Hodges
In 2009, four friends were making video content in a backyard. Now, they are the largest broadcast entity in the world. Where do you go from there? Onwards and upwards, apparently.
On September 22, 2016 / By Yvette Chegwidden
What do you get when you cross big data with intuitive programming? Cognitive tech. Here’s what it can do.
On September 20, 2016 / By Nicole Thomas
So you want to add video to your content marketing mix? Here are some basics you need to know before you get ready for your close up.
On September 15, 2016 / By Yvette Chegwidden
What is influencer marketing and who is getting it right? More genuine and organic than celebrity endorsement, it harnesses both these qualities to captivate audience targets.
On September 13, 2016 / By Gillian Samuel
Which platforms are gaining – and waning – in importance in the increasingly complex social media ecosystem in 2017? Hint: Facebook is king!
On September 8, 2016 / By Yvette Chegwidden
With more than 200 million-plus users around the world, the Snapchat app demands any organisation seeking a youth market learns its rules of engagement.
On September 6, 2016 / By Gillian Samuel
Six hundred times more vast than the regular web, the dark web is best known as a haven for sinister activities, but does it have any legitimate business applications? Glenn Mitchell goes deep into the most nefarious regions of cyberspace to find out.
On September 1, 2016 / By Glenn Mitchell
The mourners may have been gathering at the bedside for several years, but TV advertising is not dead – it’s just going to become more audience friendly.
On August 30, 2016 / By Nicole Thomas
We've researched the top 20 Australian banks according to their social media presence to bring you this in-depth infographic about how finance brands are using social media.
On August 25, 2016 / By Caitlin Dunscombe
Dubs intern Caitlin is a stone’s throw from finishing her marketing degree, so we asked her to tell us if the dream matches the reality.
On August 25, 2016 / By Caitlin Dunscombe
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The power and reach of online video can no longer be denied, but why is this medium so powerful and who is actually doing it well?
On August 23, 2016 / By Annabel Hodges
Want to use content marketing to reach Millennials? Then you need to know they don’t have it as easy as you might think, with many facing an uncertain future.
On August 18, 2016 / By Mimi Nightingale
There’s no better time to consider adding video to your marketing mix. Here are 5 steps to get you started.
On August 16, 2016 / By Annabel Hodges
Marketing maven Louise Kelly explains why understanding how your target audiences feels is more important than what they think.
On August 11, 2016 / By Gillian Samuel
These five content marketing stories reveal the high standards to which the rest of us are now being held.
On August 9, 2016 / By Yvette Chegwidden
You’ve done the hard work, put in the hours of research to ensure your content is the best it can be and your blog post is now ready to go live. Or is it?
On August 4, 2016 / By Annabel Hodges
Rhiannon Tuntevski, Cure Brain Cancer’s National Campaigns and Partnerships Executive, is sick of being labelled a lazy narcissist and has a message for marketers trying to flog their wares to Gen Y – get a purpose.
On August 2, 2016 / By Rhiannon Tuntevski
Happiness has become a buzzword in content marketing. But how are you supposed to sell it if you can’t even find the bloody thing? Having a bad day – or year – at the salt mines? These five podcasts can help. And – if that doesn’t work – see number three.
On July 28, 2016 / By Yvette Chegwidden
Writing an article about virtual reality within the marketing sector is like trying to write a synopsis of The Bible. We don’t have time for that - but let’s at least get started on VR marketing’s Book of Genesis.
On July 25, 2016 / By Glenn Mitchell
The children of the baby boom at the birth of the 21st century are becoming old enough to vote, and that’s not the only way we will feel their influence.
On July 21, 2016 / By Gillian Samuel
Does the number of followers you have actually impact your bottom line? How do you assign value to your social media presence? We take a look at some of the metrics that can help you answer these questions.
On July 18, 2016 / By Annabel Hodges
The attention economy is the beating heart of content marketing – pivoting on the ability to land eyeball time without asking for a cent in return for an experience or information. And Pokemon Go has nailed it.
On July 15, 2016 / By Aisha Noor
A veteran wordsmith unburdens himself of the terrible things he’s done in the name of selling people things they didn’t need. A dark night of the soul indeed.
On July 14, 2016 / By Glenn Mitchell
Not sure how to get the most out of your sponsored content? LinkedIn's Sarah demystifies the process of getting the most out of your next campaign.
On July 11, 2016 / By Sarah Little
We look at how Aberdeen Asset Management came in at number 10 in PWC's top 50 asset management groups in the world based on social media presence.
On July 7, 2016 / By Dalia Dakkak
With big-name brands becoming the world’s biggest publishers, many are launching their own newsrooms. Here are five of the most valiant efforts in this arena.
On July 5, 2016 / By Yvette Chegwidden
Want to tell better stories? Screenwriter Allen Palmer says the key to reaching audiences is to acknowledge that life is hard and life is shitty…
On June 29, 2016 / By Yvette Chegwidden
Content marketing is an increasingly important part of every marketer’s toolkit. So how are we looking as we approach the midway point of the year?
On June 27, 2016 / By Annabel Hodges
We cast our predictions as to what 2016 will bring in terms of technical revolutions for the content marketing world.
On November 27, 2015 / By Andrew Frith
We take a look at the most ingenious Internet conceptions of 2015 and examine how - and why - they epitomise the digital age.
On November 19, 2015 / By Mimi Nightingale
Forget a class society, how we choose to use the ever-evolving English language has become the new way of defining our status. So be warned.
On October 9, 2015 / By Glenn Mitchell
Humans are visual creatures, wired to respond to pictures before words, so choosing strong images is essential in the online world.
On September 25, 2015 / By Mimi Nightingale
With technology developing at a rapid rate, what will the Internet as we know it look like by 2050? We're thinking something straight out of The Matrix.
On September 18, 2015 / By Andrew Frith
She's as notorious for her vitriolic criticisms and online feuds as she is for her music, but is Azealia Banks a Twitter troll or a marketing genius?
On September 11, 2015 / By Glenn Mitchell
An afternoon with Jon Ronson at Sydney’s Festival of Dangerous Ideas highlighted how widespread a phenomenon social media shaming has become.
On September 10, 2015 / By Mimi Nightingale
It looks like Facebook wants to set up its own blogging platform. But why?
On September 4, 2015 / By Andrew Frith
In a society that encourages innovation and creativity, why are so many big businesses still playing it safe when it comes to digital marketing?
On September 3, 2015 / By Mimi Nightingale
Our appetite for mildly entertaining yet pointless websites is insatiable. Is this indicative of the devolution of our species? Or merely the precursor to a new genre of art?
On August 28, 2015 / By Glenn Mitchell
What does dancing in the dark have to do with good content marketing? Well, quite a lot, actually.
On August 27, 2015 / By Susan Burchill
The advent of on-demand telly is changing our viewing habits. Or is it? Will we always want to gather round "the watercooler" and talk TV?
On August 20, 2015 / By Susan Burchill
Can’t stop scrolling through your Facebook feed? Wasting precious hours that should be spent working, exercising, sleeping…? It’s not your fault.
On August 20, 2015 / By Lucy Scott
Music, books, film and television can survive the deregulation of the publishing industry without any loss of integrity. News, however, cannot. What will happen if serious journalism is superseded by blogging and social media?
On August 13, 2015 / By Glenn Mitchell
There’s a lot that marketers can learn from the millennial mindset. And, contrary to popular opinion, we’re really not that hard to understand.
On August 12, 2015 / By Mimi Nightingale
Why haven't they created a realistic robot woman yet? What exactly is the hold up? We take a look at where robotics engineers have been focussing their attentions, and just how close they've come.
On August 5, 2015 / By Glenn Mitchell
When you say “content”, are you devaluing somebody’s article, video or design? Are you reducing it to a commodity? Maybe we need to rethink the lingo.
On August 4, 2015 / By Susan Burchill
Do you frequently find yourself utterly discombobulated by the incomprehensibility of business-speak? Join the club. We take a look at why it doesn’t work and we’d all be better off talking like we’re having a beer with our mates down the pub.
On July 31, 2015 / By Lucy Scott
If you're going down the path of content marketing, if you're truly committed - it pays to remind yourself what the beast looks and sounds like. So you don't get led astray...
On July 29, 2015 / By Susan Burchill
Despite the ever-increasing amount of high volume, low cost subscription-based platforms, music piracy is still rife. So why are we still making excuses to listen for free?
On July 24, 2015 / By Glenn Mitchell
Haters, trolls, flamers beware! Your mean tweet could cost you a lot more than you realise.
On July 21, 2015 / By Mimi Nightingale
She's online, she's on billboards, she's in brochures and shop windows from Singapore to Sydney. So what's the story on this woman they call 'The Overexposed Stock Image Model'?
On July 16, 2015 / By Susan Burchill
Most use it recreationally, but for some Instagram has become more like - well, let's be frank - an addiction. See how one millennial attempted to overcome her Instagram problem by going full cold turkey for a week.
On July 13, 2015 / By Mimi Nightingale
The Dubs' social media director Andrew Frith demonstrates the power of imagery by turning his passion for photography into an active online community.
On July 10, 2015 / By Andrew Frith
Now that brand publishing is common place - what's next? Becoming a hero brand broadcaster, that's what. And it's a tough nut to crack. But worth it.
On July 7, 2015 / By Josh Frith
Is the long wait over? Is virtual reality here? It's certainly on the march, from Google's humble Cardboard to brave new offerings from Samsung, Sony and Microsoft... and it presents major opportunities for marketers.
On July 3, 2015 / By Josh Frith
The Shutterstock library is an eclectic, often questionable mix of over 55,000,000 images. We find out what makes a photo sell, first hand.
On July 1, 2015 / By Mimi Nightingale
With more and more freelance writers in the market, writers' fees are increasingly easy to beat down. But in the end you'll pay for it in ways you'd much rather avoid.
On June 29, 2015 / By Josh Frith
TV is still king when it comes to uber entertainment hits but don't underestimate the power of content marketing. When TV loses its throne, who are the new players primed to lob in and reign supreme?
On June 26, 2015 / By Josh Frith
When it comes to buying really cool-looking, wickedly functioning new gadgets, let's not kid ourselves it's about need.
On June 24, 2015 / By Glenn Mitchell
Cats are not only awesome and cute, but their popularity can teach us lots about irresistible content. And yes, a crazy cat lady wrote this, but it's still true.
On June 22, 2015 / By Susan Burchill
Given online gaming is such a massive market globally you'd think marketers would be all over it. No so! We take a look at what's going on in this space and dispel some myths about who gamers are.
On June 19, 2015 / By Josh Frith
As our intrepid writer discovers, there's a reason why some content (and some frocks) come cheap.
On June 17, 2015 / By Lucy Scott
When it's business as usual I reckon that's a good sign it's time to get your sneakers on and RUN FORREST RUN!
On June 15, 2015 / By Josh Frith
Looking forward to a future where everyone's swiping the air randomly and watching videos nobody else can see? That's Google Glass world and it's coming, probably.
On June 12, 2015 / By Glenn Mitchell
Katy Perry is President and 'Beliebers' are overtaking the human race. The end is nigh!
On June 10, 2015 / By Glenn Mitchell
The Google-backed software gives little away in terms of its functionality or accessibility, but the mystery is all too enticing.
On June 8, 2015 / By Mimi Nightingale
Content marketing is evolving fast with almost every brand now an online publisher in some way. What's lifting some players above the pack is episodic shortform documentaries, and these examples in particular.
On June 5, 2015 / By Josh Frith